#Power of social media infographic update

The three main ways brands use social media are by being present, being interactive, and being responsive. Whether you’re a small brick-and-mortar restaurant or a larger franchise, social media can give you an upper hand in marketing your business.

Social media can create an “algorithm of trust.” If someone sees one positive status update about a product or service, they’re less likely to post harmful content this makes brands’ attitudes considerably easier to manage. This means that if people are both advertised to and engaged with on social media, they’re more likely to buy goods or services supplied by that company. Social media enhances customer satisfaction and engagement and serves as a direct alternative outlet for advertising and marketing.Ī customer who shares their experience on social media is more than four times more likely to purchase from the company again than those who do not. Source: Search Engine Watch It Advertises Prioritizing social media as one of the foundational aspects of a successful business plan is crucial for any company looking to grow and sustain success in today’s fast-paced world. Not only does social media allow companies to sell its product, but it also helps them identify potential opportunities that may or may not exist in the current market. In this age of technology, companies have been able to have unparalleled access to consumers by providing them with an opportunity which most people crave these days- immediate connection. This is a two-way street, as customer feedback can be used to improve business practices by allowing for an intimate understanding of what the public wants from a company. Social media influences customers by breaking down barriers between companies and their consumers. This intimacy allows for consumers to share information about products in an open manner which can be guided not only by word-of-mouth but also through online research and usage statistics or product testimonials which can be shared easily through Facebook or Twitter feeds with others who may be viewing the same post at the same time. In this sense, the customer’s relationships with the company from an online perspective have been altered by their use of social media to give them a more intimate relationship. They are always connected to it and spend a significant amount of time on social media sites, providing instantaneous access to companies’ platforms. Social media is a powerful influence on customers because it is part of their everyday lives. Consumers crave dialogue, so give it to them! How It Influences Customers

The best brands are the ones that use social media platforms to engage with their target market and build a strong relationship with them. It can also be used as a customer service tool to help you with any issues consumers have. Being Responsive – Social media is an excellent tool for gathering feedback about your products or services from existing customers.Companies should listen to consumers’ complaints and respond accordingly to resolve the problem. There is an expression that says, “the customer is always right,” and this couldn’t be truer in the realm of social media. Being Interactive – Being interactive means engaging with consumers and creating a two-way dialogue rather than just talking at them.If many consumers are on a particular platform, there is no reason why your brand shouldn’t be there too. Being Present – The first way is just being present on as many social media platforms as possible.The three main ways brands use social media are to be present, interactive, and responsive.

Social media is a powerful tool that business owners can use to engage with consumers and create a positive brand image for their company.Īccording to a recent study by the Global Web Index, a quarter of all Internet users worldwide have used social networking sites, and those numbers show no signs of slowing down.

#Power of social media infographic update